In collaboration with the CRA, we produced four impactful live-action videos tailored to specific target audiences, including recent graduates, mid-career professionals, and members of equity-deserving groups. The videos emphasized the CRA’s commitment to diversity, equity, and service excellence, leveraging compelling visual storytelling and multilingual content in both English and Canadian French. By blending narrative framing with cultural sensitivity, we showcased the CRA’s inclusive work culture for their target audience. In order to enable the agency to repurpose content for future promotional activities, we delivered comprehensive source files, ensuring sustained value and usability.
